Works with Alexa Badge Requirements
Smart home skills are now called smart home add-ons. No action is needed, and your existing integration will continue to operate normally.
Works with Alexa (WWA) badges are for products intended to be sold on the Amazon retail website. To receive and maintain the WWA badge, your product must meet the following requirements.
Product requirements
Review the following product requirements before you apply for the WWA badge.
- Your product has an Amazon Standard Identification Number (ASIN).
For details about how to sign up to sell on the Amazon retail website, see Become an Amazon seller. After you have a Seller ID, you can add a new product to the store. Amazon assigns an ASIN to each individual product. - The ASIN is available on the Amazon retail website, in the marketplace requested, and can't be unavailable, not valid, or suppressed.
- The ASIN detail page must match the product that the WWA team tested and certified. The brand name, device type, hub requirements, bundle configurations, model number, and product image listed on the ASIN detail page must match the certified product.
- If your product connects to Alexa with a hub, the hub ASIN must be the same as the hub tested during WWA certification.
- If your product has an Alexa add-on, the add-on is available in the Amazon Alexa skill store, in the marketplace requested, and can't be unavailable, not valid, or suppressed.
If your product doesn't meet these requirements, Amazon will reject your badge request. You must correct the issues and resubmit your product for certification. For submission instructions, see Submit your product for certification.
Related topics
- Apply for Works with Alexa Certification
- Alexa Badge Guidelines
- Works with Alexa Certification Requirements
- Works with Alexa Security Best Practices
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Last updated: Nov 04, 2025
