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Design Guide: Accessibility

Your add-on should consider customers with disabilities across Alexa's assistive technology stack as you build.

Input parity

You should be able to complete your experience end-to-end through any single input:

  • Voice only, without touching the screen
  • Touch only, including on-screen keyboard, without voice

Assistive technology interoperability

Your add-on must function without regressions when these assistive technologies are enabled:

  • VoiceView / screen readers. All on-screen content must be navigable via touch while VoiceView reads items aloud. Information read by VoiceView must match the quality of information shown on screen.
  • Screen Magnifier. Pinch-to-zoom must work without breaking layout or hiding content.
  • Color Correction and Color Inversion. Your experience must remain usable with these settings applied.

Touch targets

  • Minimum 48×48px touch target on multimodal devices.
  • All buttons and UI controls must be labeled correctly for screen readers.

Contrast

  • Text 17px and under: 4.5:1 minimum contrast ratio.
  • Bold text and 18px or larger: 3:1 minimum contrast ratio.
  • Visuals: Color and text within graphical elements must meet 4.5:1 contrast.

Motion safety

  • Avoid screens or animations that flicker, flash, or blink.
  • If you must draw attention with motion, keep flash frequency at no more than 3 flashes per second to address photosensitivity.

Alt text

  • All images and meaningful graphical elements (icons, symbols) must have descriptive alt text.
  • Write a short, informative phrase — 125 character limit.

Accessibility features must be tested on device. See also Testing your add-on CX.


Go back to: Brand Expression Next: Evaluate Your UX

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Last updated: Jul 21, 2026