Alexa+ Add-ons
Alexa+ add-ons enable your services to be available when a user interacts with Alexa+. When a user's request matches your service's capabilities, Alexa+ seamlessly incorporates your add-on into the response. The user doesn't need to remember specific invocation words or brand names. They simply make their request naturally, and Alexa+ will activate your service when appropriate.
About add-ons
Alexa+ add-ons are integrations that connect your services with Alexa+. They leverage Alexa-managed infrastructures, including large language models (LLMs), orchestration, discovery capability, and personalization. Add-ons enable you to bring your existing customer relationships to Alexa+ with account linking. Your customers link their accounts with your add-on, enabling them to bring all their familiar benefits to Alexa+. Your customers access these add-ons through natural conversation with Alexa+.
How add-ons work
When a user requests services, such as ordering food or booking reservations, Alexa+ searches for relevant add-ons to fulfill these requests. For example, if a user says "Alexa, can you find me some Thai restaurants for food delivery?", Alexa+ identifies and connects with food delivery add-ons that can process this request.
The process works as follows:
- A user makes a request through voice or text
- Alexa+ interprets the request
- Alexa+ sends the request to appropriate add-ons
- The add-on processes the request and respond accordingly, asking for input if needed
- Alexa+ completes the task
Account linking and permissions
Alexa+ add-ons can connect to existing user accounts through account linking. This allows users to:
- Access their existing benefits and preferences
- Use a single login across all devices to interact with your service
- Grant specific permissions, such as location sharing, email access, or name use, to enhance service functionality
Add-on components
The Alexa+ add-ons consist of three main components:
- Interfaces: Methods that you define to enable Alexa+ features
- Assets: Media and text elements like brand logos that you upload to Alexa+
- Properties: Definitions of the add-on's scope, including country availability, language support, and policy settings
Interfaces
Amazon provides predefined interfaces that you can implement for your business needs. Examples of interfaces include restaurant reservation, home services, food ordering, travel booking, movie ticket booking, and more. You can think of interfaces like having different types of templates that you can customize for your services while maintaining a consistent structure.
For example, a restaurant reservation interface supports specific actions, such as checking for available slot, making reservations, cancelling, and modifying reservations.
Assets
Assets are the visual and textual elements that enhance your add-on's presence on Alexa devices. These include:
- Brand logos and icons in various sizes and formats
- Marketing images for skill discovery
- Audio files if applicable
- Text snippets for descriptions and marketing copy
All assets must meet Amazon's technical specifications for size, format, and quality. Alexa+ stores these assets, and uses them across different surfaces where your add-on appears, such as the Alexa app, Echo Show devices, and Fire TV.
Properties
Properties define the operational parameters and boundaries of your add-on. You can define properties in the manifest file. Key properties include:
- Geographic availability (which countries the add-on can operate in)
- Supported languages and locales
- Privacy policy and terms of service
- Required user permissions and data access scope
You must clearly define these properties during the add-on development process. You can update them as needed, subject to Amazon's certification and approval process.
Related topics
Last updated: Jul 10, 2026
